Inooro FM is Kenya based popular radio station. Inooro FM is currently the only pure Kikuyu station offering diverse content to an audience whose expectations are vast. The station’s footprint covers the following areas: Frequencies: Nairobi – 98.9FM, Central – 97.8 FM, Meru – 95.1FM, Chuka – 102.0FM, Nakuru – 88.9FM, Eldoret – 107.0FM, and Mombasa – 99.2FM. Inooro FM positions itself to relate with the segment that comprehends Kikuyu and music. Format and style of presentation caters for all the socio-economic groups across the board. The name “Inooro” means a tool for sharpening tools in Kikuyu hence through the station’s programming, the listeners may be empowered in various ways as they become ‘sharper’. The station offers news bulletins, business features, highly interactive talk shows, agricultural programs, health issues, pure vernacular music, sports, politics and greetings. The Kikuyu are the most populous community in Kenya and these are the audiences that Inooro FM delivers to advertisers.