538 is a Dutch commercial radio station active since 1992 and based in Hilversum. 538 is the second most-listened-to radio station in the Netherlands. 538 refers to the wavelength that Radio Veronica was broadcast on in the seventies. 538 was intended for the younger generation and is owned by Talpa Network. 538 plays a hybrid of current dance, R'n'B, pop and rock hits, mainly based upon the Dutch Top 40 chart (which it airs Friday afternoons). 538 neither focuses on a CHR/Top-40 format, nor a more Dance-intensive approach. The breakfast and drivetime shows are more talk-intensive than others. Traditionally, the station was only obtained through cable, however in 1998 the station upgraded to a different frequency package, allowing for different frequencies by region. 538 started the hip-hop and contemporary R&B program Juize, which developed into the radio station Juize.FM on 18 July 2004. Later, in 2011, Radio 538 created a sister station called TV 538.