East Coast Radio, also known as ECR, is a KwaZulu-Natal commercial radio station with an audience of approximately 1.5 million. It is one of the largest regional radio stations in South Africa.
The station can also be heard online via its website and on channel 26 via Digital Worldspace Radio and is also available for listen on their app which is downloadable from the App Store and Google Play Store. It broadcasts from Umhlanga, KwaZulu-Natal. In November 2019, East Coast Radio had enabled a new online feature to listeners called East Coast Gold, which enables them to play music from the 1960s and the years that succeeded it.
East Coast Radio started as Radio Port Natal, broadcasting from the SABC studios in Old Fort Road, Durban on 1 May 1967. When the station upgraded its technology to include stereo broadcasts, it was rebranded to RPN Stereo. It was sold to the Kagiso Media Group on 1 July 1994.
ECR is also a leading host in the Province of KwaZulu-Natal, planning and putting on great events, such as The Toy Story charity drive, The Big Walk, and even Durban Day. ECR dominates in the affluent LSM 6-10 urban group in KwaZulu-Natal with an operating profit margin of 50.8% in 2006.
East Coast Radio is a sister station to Jacaranda FM based in Pretoria. In 2015 the station appointed former KZN Tourism Marketing manager Boni Mchunu as its General Manager.
East Coast Radio has long term sponsorship partnerships with sports teams based in KwaZulu-Natal, including Super Rugby outfit, The Sharks, soccer outfit AmaZulu as well as cricket franchise The Sunfoil Dolphins.
The station has won several coveted MTN radio awards including the 2011 prize for Best News and Actuality Producer for "150 Years: Relive The Legacy."
The feature, which aired from 1 November to 16 November 2010 looking back to when the first indentured Indians arrived in South Africa.
In 2014 The Drive with Damon team won an MTN Radio Award for Best Promotions/Stunt, while the station's imaging producer, Salendran Thulukanam, was honoured as an MTN Radio Awards Bright Star.
In 2015 Damon Beard, who hosts The Big Favour every week, where deserving individuals and organisations receive assistance, trumped other national nominees to be named Best Community Project.